Why protect intellectual property
Four reasons for:
Patents:
- A monopoly on the commercial exploitation of the invention
- protection of the investment made in research
- protection against unauthorised exploitation of the invention
- strategic capital for the company
Utility models:
- protection against unauthorised exploitation of a technical solution
- financial inexpensiveness of protection
- monopoly on commercial exploitation
- speed of obtaining protection
Trademarks:
- Product identification
- increase protection against counterfeiting
- image and reputation building
- stabilisation of market position
Designs:
- Market exclusivity
- increase in added value of the product - attractiveness
- return on investment in product launch
- gaining an edge over competitors